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(ZEN)
(KOU)
Meaning: Virtuous
Conduct
Combination of Zen
(Good) and Kou (Conduct). This is how our company name is written in
Japanese. The kanji in our logo means Virtue and is explained below.
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Meaning:
Courage Pronunciation:
Yuuki
Combination of Yuu (Brave) and Ki
(Spirit). Ki is used regularly by the Japanese. For instance, Ki
wo tsukete (turn on your spirit) meaning "Take care!" or as in
Kiai (meeting spirits), the yell used in karate.
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Meaning:
Peace Pronunciation: Heiwa
Combination of Hei
(Even) and Wa (Harmony). Wa has profound meaning for the Japanese,
reverberating throughout their social, philosophical and religious
institutions.
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Meaning:
Truth Pronunciation:
Seijitsu
Combination of Sei
(True) and Jitsu (Real). Used when referring to Truth as an ideal in
literature. Jitsu is widely used in conversation, as in Jitsu wa
meaning "Actually," and Jijitsu meaning "Fact".
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Meaning:
Wisdom Pronunciation:
Chie
Combination of Chi (Intelligence)
and E (Bless). Chi is commonly used in words involving the intellect,
like Chishiki (Intelligence + Recognition) meaning Knowledge, Chiteki
(Intelligence + ish)
meaning Intellectual, and most notably, but with an alternate reading:
"to know" (Shiru).
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Meaning:
Virtue Pronunciation:
Toku
Perhaps our favorite
Kanji at Zenkou, it is found in our logo and on our products. It's
meanings stretch far into ancient history in Japan and China, where it is
pronounced Te.
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Meaning:
Strength Pronunciation:
Chikara
Used to describe
individuals of great prowess. Chikara is often used for it's alternate
interpretation "Power" (Ryoku). For instance, Genshiryoku
(Source + Particle + Power)
meaning "Nuclear Energy" or Kyouryoku (Cooperation + Power)
meaning Collaborate.
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Meaning:
Love Pronunciation: Ai
"A rose is a rose by any other
name," and the Japanese pronounce it Ai (ah ee). Although the Japanese are shy, love has made its way into words like
Aijyou (Love + Emotion) meaning affection and Renai (Love + Affection) meaning
"an affair of love".
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